| Mathilde μP
KIJKPUNT MUPEOude Hoogstraat 33, 1012 CD Amsterdam / OPEN: di-vrijdag 14:00-18:00
Video by Sam Nemeth on Salto1 Sam Nemeth presented by Rob Zwetsloot on Salto1
The photo series Seeding Economy questions the value of commerce
itself. What if something without economic value or emotion is lifted to
art and commercial goods. The first show is in the temporary store Kijkpunt muPe, Oude Hoogstraat 33. Located in the city center of Amsterdam (metro stop Nieuwmarkt). In this area also struggles with the relation between commerce and priceless values like the social community.
Seeding Economy is a response to the ongoing tendency in the Netherlands that artists should become more economy driven. While most artists would indeed welcome a better financial environment, art is also about being innovative and stepping beyond rules. Art often creates a reality where managers cannot predict sales.
The photo series Seeding Economy is based on valueless material -kitchen
litter- as subject, value is added in the way it is photographed. Turning these photos into wallart creates a virtual value. Only after a sale the value becomes a reality. To maximize turnover in a playfull way the shop window shows the Seeding Economy photos applied in calendars, mocks, puzzles and even DIY kit where the buyer is invited to become equal successfull (or better). That box contains a signed sample photo, sealed bag with kitchen litter, instructions and some basics to create similar photos.